TWITTER MARKETING STRATEGY
So you want to be successful on Twitter with your product or company. Before you do anything take a moment to layout your Twitter marketing strategy. Don’t just start tweeting and wait to see what happens. Probably nothing will happen. As with any successful marketing program you have a flow chart of what you are trying to accomplish and how to accomplish it. Step 1) Who is your target audience? Are they even using Twitter? You need to know these answers before you start any campaign. Step 2) What is the outcome you are planning for from your Twitter campaign? Besides being able to have a...
Read MoreThe Business Value of Social Media Marketing – Part 2
Unlock the economic potential of Social Media Marketing! There’s what you “could do” and what you “should do” when answering this question. You should listen to what your clients / customers are looking for in a social media campaign. You could offer a coupon discount or special pricing, but you should just say “HI” sometimes. Don’t always try to sell something. Remember this is social media, would you talk to a friend like a customer every time you saw him or her, NO. Then you should do the same with social media marketing just talk to your clients / customers and watch the...
Read MoreThe Business Value of Social Media Marketing – Part 1
Listen to what is being said about your products or services? You need to know why and how you may or may not response to what you are listening to before embarking on a social media marketing campaign. Many companies don’t even know what is being said about them in the social media world. Google your company to find out, you might be surprised with the results. When you start a social media campaign you need to respond to any and all complaints or problems that arise via Twitter, Facebook, etc. You have the ability to instantly engage the customer / client and try to resolve the...
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