SOCIAL MEDIA USAGE UP AMONGST MATURE USERS
A new report out shows that folks 65 and older doubled their use of social media from 2009 to 2010. Usage by people between the ages of 50 to 64 went up 88 percent. And even more specifically, Twitter usage is on the rise in all these age groups. What does this mean to business owners? Not only are the 20-somethings using social media, but now just about everyone is using social media. In order to go where the customers are, your company needs to be actively marketing through social media, and your social media marketing efforts must be an effectively utilized portion of your integrated...
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